Amazfit Builds Brand Trust and Awareness With User-Generated Content
Posted by Senior Editor, on
Whether you’re counting calories or steps, Amazfit’s fashionable smartwatches and fitness trackers can help you effortlessly monitor your daily activity and sleep patterns without sacrificing style. Although Huami, Amazfit’s parent company, was recently named the number one wearable device company in the world – ahead of Apple and Fitbit – in the U.S. they aren’t as well known.
This was Amazfit’s biggest challenge: building a brand in a market where they’re unknown to consumers and are competing with established brands in the space. To cultivate trust and awareness with online consumers, Amazfit’s Head of Marketing and Sales, Frederik Hermann, knew
Review: Huami Amazfit Verge
A fuss-free fitness smartwatch, the Amazfit Verge is a feature-packed device that is not going to disappoint if you are looking for basic smartwatch and health tracking functionalities […]