Amazfit Builds Brand Trust and Awareness With User-Generated Content
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Whether you’re counting calories or steps, Amazfit’s fashionable smartwatches and fitness trackers can help you effortlessly monitor your daily activity and sleep patterns without sacrificing style. Although Huami, Amazfit’s parent company, was recently named the number one wearable device company in the world – ahead of Apple and Fitbit – in the U.S. they aren’t as well known.
This was Amazfit’s biggest challenge: building a brand in a market where they’re unknown to consumers and are competing with established brands in the space. To cultivate trust and awareness with online consumers, Amazfit’s Head of Marketing and Sales, Frederik Hermann, knew
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